A-B 24/7 Ltd. Privacy & Cookie Policy

Last Reviewed June 2026

This document explains how we collect, store, protect and remove personal data. If you have any questions, please contact us.
Please note that any information shared with us might be stored on servers outside the U.K./European Zone, including the U.S.A. If this concerns you, please do not use our services or contact us via our website.

What data do we collect?

Personal identification information – Name, Address, Email Address, Contact Number

How do we collect your data?

You directly provide us with data when you:
    •  Use the Contact Form on our website to send us a message
    •  Contact us by Email or Phone

How we use your data

  • To process your booking
  • Discuss an enquiry
  • Update our financial accounts
  • To email you
  • To respond to messages received through our website’s Contact Form or any direct communication (email or phone)
  • Record keeping and to efficiently run our business

Who do we share your data with?

We only share your information with our specific technical suppliers for the purposes of the processing of bookings, maintaining our company accounts and for the running of our business. We do not share or supply your data to any company or organisation that is not a paid supplier and would not do so, unless required or by legal instruction.
The suppliers we use have their own privacy policies in place regarding handling your personal data, and we are satisfied they offer suitable protection of your data.
We do not pass on personal data to any third parties.

How do we store your data?

Data collected from our website is:
    1.  Held in our website database and is stored on a secure web server by our hosting provider
    2.  Stored with our cloud accounts software
    3.  Stored with our card processing supplier

A-B 24/7 Ltd. uses accepted measures of security to protect personal information supplied to us, however we cannot guarantee 100% security of any data. If a data breach was to occur we would endeavour to notify any effected parties as soon as reasonably possible and in the case of a severe breach we would notify the Information Commissioner’s Office.

Enquiry data (non-client) is deleted from our servers and office computers bi-annually, every May and November.

How Long Do We Store Your Data?

Personal Data is stored for a maximum of 13 months.
Each month we systematically delete personal data that is over 12 months old.
Please contact us if you would like us to delete the personal data we hold on you earlier.

What are your data protection rights?

We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

The right to access

You have the right to request A-B 24/7 for copies of your personal data. We may charge you a small fee for this service.

The right to rectification

You have the right to request that A-B 24/7 correct any information you believe is inaccurate. You also have the right to request A-B 24/7 complete the information you believe is incomplete.

The right to erasure

You have the right to request that A-B 24/7 erase your personal data under certain conditions.

The right to restrict processing

You have the right to request that A-B 24/7 restrict the processing of your personal data, under certain conditions. However, we may have to cancel your booking if we are unable to facilitate due to a request to restrict processing.

The right to data portability

You have the right to request that A-B 24/7 transfer the data that we have collected to another organisation, or directly to you under certain conditions.
If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

Your rights over personal data we hold:

We respect your right to anonymity and will delete personal data we hold within 7days upon request

Google Analytics:

We use Google Analytics on this website which transmits data to Google servers in the USA. We use reports produced from Google Analytics to understand how this website is viewed and traffic received. Google Analytics does not identify users or transmit their personal data.

Cookies

Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. When you visit our website, we may collect information from you automatically through cookies or similar technology.

For further information, visit: https://allaboutcookies.org/

How do we use cookies?

A-B 24/7 Ltd. uses cookies in a range of ways to improve your experience on our website, including:
    •  Understanding how you use our website
    •  Analytics of our website

What types of cookies do we use?

There are a number of different types of cookies, however, our website uses:
    •  Functionality – We use these cookies so that we recognise you on our website and remember your selected preferences. A mix of first-party and third-party cookies are used
    • Advertising – We use these cookies to collect information about your visit to our website, the content you viewed, the links you followed and information about your browser, device, and your I.P. address. A-B 24/7 sometimes shares some limited aspects of this data with third parties for advertising purposes. We may also share online data collected through cookies with our advertising partners. This means that when you visit another website, you may be shown advertising based on your browsing patterns on our website.
    • Analytics – We use cookies so that we can review how our website is used

How to manage cookies

You can set your browser not to accept cookies, and the above website tells you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.

Privacy policies of other websites

The A-B 24/7 website contains links to other websites. Our privacy policy applies only to our website, so if you click on a link to another website, you should read their privacy policy.

Essential

Essential cookies enable basic functions and are necessary for the proper function of the website.

NameDescriptionDuration
wpconsent_preferencesThis cookie is used to store the user's cookie consent preferences.30 days

Google reCAPTCHA

Google reCAPTCHA helps protect websites from spam and abuse by verifying user interactions through challenges.

NameDescriptionDuration
_GRECAPTCHAGoogle reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when executed for the purpose of providing its risk analysis.179 days

Statistics

Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.

Google Analytics

Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.

Learn more
NameDescriptionDuration
_gac_Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.90 days
__utmaID used to identify users and sessions2 years after last activity
__utmtUsed to monitor number of Google Analytics server requests10 minutes
__utmbUsed to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.30 minutes after last activity
__utmcUsed only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.End of session (browser)
__utmzContains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server6 months after last activity
__utmvContains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.2 years after last activity
__utmxUsed to determine whether a user is included in an A / B or Multivariate test.18 months
_gaID used to identify users2 years
_galiUsed by Google Analytics to determine which links on a page are being clicked30 seconds
_ga_ID used to identify users2 years
_gidID used to identify users for 24 hours after last activity24 hours
_gatUsed to monitor number of Google Analytics server requests when using Google Tag Manager1 minute

Marketing

Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.

Google Maps

Google Maps is a web mapping service providing satellite imagery, real-time navigation, and location-based information.

Learn more
NameDescriptionDuration
OGPCThese cookies are used by Google to store user preferences and information while viewing Google mapped pages.1 month
OGPThis cookie is used by Google to activate and track the Google Maps functionality.2 months

Your consent:

By using this website you consent to our privacy policy.

Changes to our privacy policy

A-B 24/7 keeps its privacy policy under annual review and places any updates on this policy.

How to contact us

If you have any questions about our privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us.

How to contact the appropriate authority

Should you wish to report a complaint or if you feel that A-B 24/7 has not addressed your concern in a satisfactory manner, you may contact the Information Commissioner’s Office. https://ico.org.uk/global/contact-us/
If you need any further information you please contact us on 0208 0990 247